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This magazine highlights the importance of community in rave culture, focusing on the deep connections made on the dance floor. It promotes the value of personal interactions away from digital distractions, exploring how genuine moments of connection enrich the rave experience and strengthen community bonds.
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For my 'Sanctuaries of Strength' project, I produced four 35-second video adverts, conceptualized for Channel 4 documentaries. These videos highlight communal dance during crises like the AIDS epidemic, Yugoslavia’s unrest, COVID-19, and the influenza epidemic, showcasing how dance fosters strength, unity, and resilience in tough times.
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In my rebranding project for Aerial Records, I developed a fresh visual identity to launch their new label. This included creating a custom typeface and logo. From the logo, I extracted elements to design unique vector patterns, paired with bright colors, which established a bold and modern identity across all branding materials.
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For the Everyman Archive competition, I created four posters to promote upcoming events, drawing inspiration from historical archives. Each poster featured a typographic frame that mirrored past styles, emphasizing typography to connect Everyman's storied past with its vibrant present, enhancing excitement for future events.
PROJECTS
COLLECTIVE CONNECTIONS
1.1
This magazine celebrates the power of community and shared experiences in rave culture, emphasizing the profound impact of collective connections formed on the dance floor. It advocates for the richness of personal interactions and immersive experiences that flourish when we detach from our digital devices. This publication explores how these authentic, unfiltered moments of connection not only enhance the rave experience but also contribute to a stronger, more vibrant community.
SANCTUARIES OF STRENGTH
1.2
For my project ‘Sanctuaries of Strength’ I created a series of four 35-second video adverts, envisioned as a concept for Channel 4 documentaries. These adverts capture the rare, joyous moments of communal dance during times of crisis, including the AIDS epidemic, the political unrest in Yugoslavia, the COVID-19 pandemic, and the influenza epidemic. Each video serves as a poignant reminder of how people find strength and unity through dance, transcending their circumstances and offering viewers a glimpse of resilience and hope in the face of adversity.
The COVID-19 Pandemic.
The HIV/AIDS Epidemic.
The Influenza Epidemic.
Political Unrest of Yugoslavia
Aerial Records Rebrand
1.3
I introduced a fresh and innovative visual identity in my rebranding project for Aerial Records, aimed at launching their new label side. I created a typeface for the brand to use and this led to the finished design of the company’s logo. The centrepiece of this rebrand was a custom logo I designed, from which I extracted key elements to create a series of unique vector patterns. Combined with bright colours, these patterns formed a bold, cohesive look across all branding materials, establishing the label’s modern, creative identity in the music industry.
The everyman Archives
1.4
For the Everyman Archive competition, I developed a series of four posters designed to promote the company's upcoming events. Drawing inspiration directly from the Everyman's historical archives, I crafted each poster with a typographic frame that echoes the distinctive styles of past promotions. By making typography the focal point, my designs not only pay homage to Everyman's rich history but also capture the essence of its dynamic present, effectively building anticipation and excitement for future events.
